SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start. channelchasers.com If you can convey your brand’s history, expertise and awards, you’re en route to developing a brand that people can identify with. One that’s loved for its approach, values and authenticity. Have you noticed that when you feel a kindred spirit with someone you’re naturally drawn to them?